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WHO ARE WE?

A HISTORICAL PLAYER IN THE FINANCIAL MARKET IN MOROCCO

AFG Investment Bank is an independent investment banking firm delivering high-quality financial and strategic advisory services, as well as investment and asset-management solutions.
Founded in 1999, the firm has established itself as a trusted advisor to leading corporates, institutions and investors, recognised for its long-standing track record across landmark transactions in Mergers & Acquisitions, Privatizations, Capital Markets and Structured Financing .

Anchored in rigorous analytical capabilities and multidisciplinary expertise, AFG operates with the discretion, independence and commitment expected from a pure-play advisory house. Over two decades, the firm has also developed a complementary platform in private equity and asset management, reinforcing its position as a key financial institution in Morocco and across the broader MENA region.

MESSAGE FROM THE FOUNDER

For more than twenty-five years, Morocco has undertaken ambitious reforms aimed at strengthening its macroeconomic fundamentals and enhancing its role as a strategic financial hub at the crossroads of continents. This dynamic has encouraged the emergence of new industries, the modernization of infrastructures and the development of a diversified and competitive economic fabric.

In this environment, leading national and international players consistently choose AFG for the execution of complex, high-stakes transactions — including acquisitions, disposals, capital raisings, equity openings and strategic partnerships.

Guided by the principles of independence, professionalism and absolute confidentiality, our teams strive to deliver bespoke, value-enhancing advice fully aligned with the long-term interests of our clients and partners.

Mohammed Benslimane

OUR VALUES
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INDEPENDANCE & CONFIDENTIALITY

As a fully independent firm, AFG benefits from a governance structure free of conflicts of interest. Our advice is guided exclusively by the strategic and financial objectives of our clients.

We operate with the highest standards of discretion. Confidentiality is embedded in our culture and central to the execution of any transaction entrusted to us.

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COMMITMENT & EXCELLENCE

Our teams are deeply involved at every stage of a mandate, combining rigorous execution with senior-level attention. We maintain a relentless focus on quality, analytical depth and results.

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CREATIVITY

AFG is recognised for its ability to design and implement innovative, tailor-made solutions, particularly when handling complex or sensitive transactions.

EXPERTISE

FINANCIAL ADVISORY

Our advisory practice focuses on transactions of strategic significance, delivered with the reliability, independence and execution excellence of a top-tier investment bank.

Mergers & Acquisitions

  • Sell-side advisory
  • Buy-side advisory
  • Business and asset valuations
  • Structuring of acquisition or disposal processes
  • Negotiation support
  • Financial modeling and scenario analysis

PRIVATISATIONS, PPP & CONCESSIONS

  • Structuring of privatization operations
  • Assistance to governments and public entities
  • Advisory to investors on complex acquisition frameworks
  • PPP and concession design
  • Negotiation of economic, regulatory and governance parameters

Capital Markets Advisory (ECM & DCM)

Equity Capital Markets

  • Initial Public Offerings
  • Public offers (takeover, exchange, delisting)
  • Capital increases and equity placements

Debt Capital Markets

  • Bond issuances
  • Structured debt & negotiable debt instruments
  • Optimization of financing structures

Financing & Debt Advisory

  • Acquisition financing
  • Bank debt raising
  • Project finance structuring
  • Balance-sheet restructuring
  • Comprehensive financing strategy design
PRIVATE EQUITY

An Entrepreneurial Approach to Value Creation

Through its private equity activity, AFG invests — independently or alongside institutional partners — in companies with strong potential for growth, transformation or consolidation.

Our strategy is articulated around two investment pillars:

Co-Investments : Participating alongside leading investors in high-quality opportunities, while leveraging our sectoral and financial expertise


Active Investments : Majority or controlling investments, with active involvement in governance, strategic steering and operational development


We provide capital solutions across the spectrum:

Growth Capital


Venture Capital


Turnaround & Restructuring Capital

Investments made to date:

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Tourism Real Estate and Land
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Agribusiness
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Financial Services
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Energy
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Upstream Oil &Gas
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Management Publishing Services
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Agriculture
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Telecoms, IT & New Technologies
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Catering and Quick-Service Restaurants
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Land Development
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Real Estate Development
ASSET MANAGEMENT

Through AFG Asset Management, we offer third-party asset-management services designed to protect and enhance capital over the long term. The platform provides a diverse range of investment funds and tailored portfolio solutions across major asset classes.

Our investment philosophy is rooted in disciplined research, prudent risk management and a commitment to delivering sustainable performance for our clients.

Access the AFG Asset Management website:
www.afgassetmanagement.com

TEAMS

EXPERIENCED TEAMS SERVING OUR CLIENTS & PARTNERS

OUR HUMAN CAPITAL

  • AFG’s strength lies in a team of seasoned professionals combining extensive transactional experience, deep sectoral expertise and uncompromising dedication
  • Our senior-led model ensures that clients benefit from direct, continuous engagement with decision-makers capable of navigating the most complex financial situations